a little something on the house!!!
In celebration of the new website, I'm offering $100 off Side Note Sessions or $500 off Atelier with code PULLUPACHAIR.
allison macy photography
The Spread
♡ brand strategy & design
♡ packaging design
♡ sales page copy design and copywriting
♡ Side Note Sessions
♡ social media template design
♡ investment + style guide creation
♡ email sequence design and copywriting
♡ Blog Anthology
brand strategy & design
packaging design
sales page copy design and copywriting
Side Note Sessions
social media template design
investment + style guide creation
email sequence design and copywriting
Blog Anthology
Allison Macy Photography
vermont family photographer + mentor for (other) family photographers
I designed the Allison Macy Photography brand around the beauty of a life well-lived and well-loved, with a visual identity that feels as tactile and storied as the memories Ali documents. Think: archival-inspired typography, a palette pulled straight from the Vermont landscape that Ali knows and loves so well, and heirloom details that bring as much of the physical world as reasonably possible into the digital one.
The throughline? A brand that chronicles both love and the real-life living of it.
Ali is a dreamboat of a client and let me get my hands on literally every! corner! of! her! brand! from her email sales sequences to her client style guides. She's even a Side Note Sessions guest. Together, we brought the concept for her (not-your-average) mentorship for family photographers, Outsmarting Memory, out of ideation mode and into realization mode.
from the Anthology
a few favorite blog posts
Memory Lives In Places: Why Your Family’s Third Place Makes the Best Photo Location
Why Super 8 Is Basically a Non-Negotiable for Your Family Photos
Why Newborn Photography at Home is the Move
as heard on Throughlines
"“When you live so close to something, you get in your head about it, you see it too much, and I needed a completely new point of view to come in, ask me the right questions, and then turn it into something. And I was just blown away by the whole process and the final result.”
ali macy
Hey hi hello very much, I'm Natascha—Brand Strategist and Designer building texture-first, hospitality-rooted brands for the leisure-inclined.
I work with creative entrepreneurs who care as much about how things feel as they do how things look, to help them build lived-in brands they actually feel connected to.
By the time we’re done working together, you won’t just understand your brand. You’ll embody it.
