where your brand's potential expands and your CAPACITY TO ENACT YOUR VISION does, too.
atelier
BOOK YOUR STAy
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at•el•ier /ˌadlˈyā,əˈtelˌyā/
Think of your stay at Atelier as a sabbatical of sorts: a place for you to get equal parts creative rejuvenation and entrepreneurial respite.
Over four weeks of self-inquiry, integration, and action, we’ll reshape your brand into the elevated, room-with-a-view experience it was always meant to be: curated, cohesive, and deeply aligned with the life you’re building.
count me in, pls
Think of your stay at Atelier as a sabbatical of sorts: a place for you to get equal parts creative rejuvenation and entrepreneurial respite. Over four weeks of self-inquiry, integration, and action, we’ll reshape your brand into the elevated, room-with-a-view experience it was always meant to be: curated, cohesive, and deeply aligned with the life you’re building.
book your stay
four
weeks
two
minds
one
vision
total
transformation
ENTER: ATELIER
True to its name, Atelier is a four-week brand sabbatical for creative entrepreneurs and service providers who want a business that feels as intentional as it looks.
It’s a collaborative space. A strategic slowdown. A mindset reframe. And a rare opportunity to work on your brand, not just in your business.
That limiting belief that you can't run the business and be the business owner of your dreams? We don't buy that, anymore. And the idea that you’re just not “strategic” enough to back your big vision with structure? Old news.
We're making it happen, you and I.
The trip is leaving the group chat, and we're embarking on an experience of evaluating your brand-- from messaging to visuals to strategy, etc. and so forth-- and how it actually supports the life you are aspiring after.
True to its name, Atelier is a four-week brand sabbatical for creative entrepreneurs and service providers who want a business that feels as intentional as it looks.
It’s a collaborative space. A strategic slowdown. A mindset reframe. And a rare opportunity to work on your brand, not just in your business.
That limiting belief that you can't run the business and be the business owner of your dreams? We don't buy that, anymore. And the idea that you’re just not “strategic” enough to back your big vision with structure? Old news.
We're making it happen, you and I.
The trip is leaving the group chat, and we're embarking on an experience of evaluating your brand-- from messaging to visuals to strategy, etc. and so forth-- and how it actually supports the life you are aspiring after.
i'm so in
A LUXURY BRANDING RETREAT FOR
personal brands and service providers
atelier
a luxury branding retreat
about that dream of yours
You’ve probably written it off for long enough now, don’t you think? I don’t know if anyone has told you this lately but that not-so-silly dream you’ve been stowing away for someday is not only possible… it’s undeniable.
You were both made for this and made for more. I know it, you know it, and if you don't know it... then you’re about to.
Yes, Atelier is a brand strategy initiative where we evaluate your brand experience from left to right, top to bottom, and everywhere in between. But more than that, Atelier is where you re-align with your own creative capacity.
To articulate what you’ve been sensing.
To make sharper decisions, faster.
To move that maybe-one-day dream into much sooner than you think.
Just like the dream vacay you never thought you'd be on, but suddenly are, Atelier is full of pinch-me moments where we don’t just talk about your vision— We write it. Build it. Live inside it.
someday starts today
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the alignment
BY THE END OF YOUR STAY, YOU'LL EXPERIENCE:
+ a resolute (like, fiber-of-your-being level!) belief that what you bring to the table matters deeply— to your clients, your work, your world
+ conviction that your end game dream isn't just possible... it's entirely within reach
+ a sense of ease and ownership in how you express, embody, and enact your brand
+ an unapologetic claiming of all of your parts and pieces so that you can show up more fully, more freely, more you
+ clear acknowledgment of the significant impact that you already have on the people who matter most
SORRY, DID YOU SAY 'EASE'?
the alignment
BY THE END OF YOUR STAY, YOU'LL EXPERIENCE:
+ a resolute (like, fiber-of-your-being level!) belief that what you bring to the table matters deeply— to your clients, your work, your world
+ conviction that your end game dream isn't just possible... it's entirely within reach
+ a sense of ease and ownership in how you express, embody, and enact your brand
+ an unapologetic claiming of all of your parts and pieces so that you can show up more fully, more freely, more you
+ clear acknowledgment of the significant impact that you already have on the people who matter most
SORRY, DID YOU SAY 'EASE'?
the ACTION
you'll depart with:
+ the language to clearly articulate who you are and what you do, with conviction and fluency (read: a brand manifesto and unique value proposition you can actually use)
+ a client experience that makes people feel profoundly seen, valued, and cared for—before, during, and after they work with you (read: deep audits of your brand’s key touchpoints, from inquiry to offboarding and everything between)
+ a digital presence that magnetizes the right people and makes everyone else wish they’d found you sooner (read: a scroll-stopping, soul-aligned brand strategy that captivates and converts)
+ messaging that moves people—first to action, then to loyalty (read: frameworks and feedback for writing web copy and brand language that resonates and sells)
claim your spot
the ACTION
you'll depart with:
+ the language to clearly articulate who you are and what you do, with conviction and fluency (read: a brand manifesto and unique value proposition you can actually use)
+ a client experience that makes people feel profoundly seen, valued, and cared for—before, during, and after they work with you (read: deep audits of your brand’s key touchpoints, from inquiry to offboarding and everything between)
+ a digital presence that magnetizes the right people and makes everyone else wish they’d found you sooner (read: a scroll-stopping, soul-aligned brand strategy that captivates and converts)
+ messaging that moves people—first to action, then to loyalty (read: frameworks and feedback for writing web copy and brand language that resonates and sells)
claim your spot
Every atelier guest to date has opted to
extend their stay
Just like that vacation of your dreams at the sun-soaked villa in Spain or cozy countryside cottage in the Cotswolds: No Atelier stay is quite long enough.
But, the ease doesn't have to end.
Most past guests left with so much clarity, traction, and renewed creative agency, they decided to keep going.
When you’ve got a rhythm that’s working—and a Creative Concierge who actually gets you? You don’t rush the exit.
Book your stay. See where it takes you. And if it turns out four weeks isn't long enough? I've got you covered.
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so much alignment and action, in fact, that:
yes please
the atelier experience
consists of:
+ 4 WEEKS OF HIGH-TOUCH BRAND CONSULTING
One month of bespoke brand support, refinement, and creative direction. You’ll move through the world of your brand with a trusted second set of eyes—making sharper decisions, faster, with more clarity and conviction.
[UP TO] 8 BRAND EXPERIENCE AUDITS
A custom portfolio of brand refinement audits for your implementation, delivered via Loom, each one designed to sharpen a distinct facet of your presence—from web pages and workflows to client emails, content systems, and more.
X2 1:1 STRATEGY CALLS (60 MINS EACH)
Two immersive, personalized sessions to refine messaging, clarify positioning, restructure offers, curate your client experience—or wherever your brand needs the sharpest eye and most thoughtful care.
24/7 PRIVATE SLACK ACCESS
Ongoing access to your personal brand concierge (hi, it’s me). Bring the half-formed ideas, the draft-in-progress, the strategy questions, the doubts and real-time mindset shifts—this is where we workshop it all.
EXCLUSIVE NOTION DASH
A curated digital home for your Atelier stay: reference materials, audits, action plans, and brand notes—elegantly organized, custom-built, and fully yours to keep.
CUSTOMIZED ACTION PLAN
Your Atelier work, distilled into a clear, implementable approach. Delivered via your Notion dashboard so you leave knowing exactly what to do next—and in what order.
ATELIER WORKBOOK (31 PAGES)
A guided strategy companion that holds the foundational thinking behind your brand. From tone of voice to values to offer clarity to client psychology, this is where we inform what supports the brand—and shape what’s next.
ADDITIONAL AMENITIES
+ A thoughtful discovery questionnaire to align on vision, direction, and desired transformation
+ A personalized self-care checklist for your sabbatical stay (because clarity and rest co-exist
+ A curated library of tutorials for brand implementation and practical application
All over the course of four weeks of intimate coaching, comprised of a feel-good balance of introspection and implementation.
you had me at amenities
the amenities
THE GRAND REVEAL
WHO YOU ARE AT
CHECK IN
WHO YOU'LL BE AT CHECK OUT
Feeling unrecognizable within your brand, like somewhere along the way the business took over and the human behind it got a little lost
Struggling to articulate what you actually do, beyond the clever tagline and list of services
Undercharging (and you know it) because your client experience doesn’t quite match the price you want to charge
Making moves, yes—but they’re disconnected, improvised, and mostly rooted in reaction, not intention
Second-guessing yourself constantly, and wondering when the work you love started feeling so dang heavy
Grounded in who you are and how that shows up— visually, verbally, viscerally— in every corner of your brand and business
Able to articulate the defining value of your work with sharp clarity
Raising your rates with confidence—because your client experience finally matches the price point you’ve been circling
Making moves that are rooted in intention, strategy, and self-trust instead of urgency or someone else's idea of success
Equipped with a reframed mindset and realigned systems that quiet the imposter voice so you can get back to doing the work (the good, deep work)
if you're ready to have a brand experience that backs up your business, click here.
I’ve taken to calling it my creative street cred.
What makes me the person to guide you on this journey of reflection, alignment, integration, and general get-shxt-done-ness? Creative street cred.
The reason my savoir-faire as a multifaceted and multi-passionate human equips me to customize your four week stay at Atelier? Creative street cred.
The rationale behind all of the slashes and hyphens included in describing what I do for a living? (Say it with me now…)
CREATIVE STREET CRED.
As a brand strategist/designer, web designer/developer, (copy)writer, and singer/songwriter, it’s fair to say I’ve been around the block a time or two. Sure, I’ve transformed many a dream into a thriving brand, but I’ve also:
→ Chased the childhood dream of moving to Nashville and becoming a so-called “star,” only to find it wasn’t all it was cracked up to be.
→ Crafted my own personal brand as a singer/songwriter from the ground up, then came to the realization that impact was equally well-served on others’ creative businesses and personal brands (read: yours!).
→ Hard pivoted from ‘singer/songwriter trying to stay true to herself in an industry that encourages everything but’ to ‘back-in-the-hometown multi-hyphenate.’
→ Built the branding studio and the community of creative wonders (again, read: the likes of you), shifted from a fast-lane-dweller to a slow-living-aficionado, and built a life that feels good to my nervous system.
And all of this has been an exercise in becoming increasingly more of who I want to be, prompted by equal parts alignment and action.
introducing your DEDICATED [creative] concierge
SHOT-SHOOTER, SLOW-LIVE-ER, AND CURATOR OF ALL THINGS BRAND EXPERIENCE
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I’ve created (and continue to create) my life, by design.
Because that’s the thing of it: We design much of our own lives, and we do that by advocating for the Future Version(s) of Us. We intentionally act in favor of the people we hope to become and the businesses we hope to will build on behalf of that human.
At Atelier, you and I design together. We take the creative street cred we’ve accumulated between the two of us, and we catalyze it into someone that looks and *feels* a whole lot like the Future Version of You.
packing my bags, as we speak
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THE GUESTBOOK
"It was as if I could tangibly feel your intention and effort. I never doubted that you were committed to being as thorough as possible. I felt so affirmed and important. I haven't been this confident saying what I do in a long time. You are truly brilliant at digging deeper into my brain dumps and highlighting important key things. You were absolutely made for this!"
becca s.
where do i sign?
THE GUESTBOOK
"The experience was far more than I could have dreamt up. From the first time I opened up Atelier and saw how intentionally crafted it was to the support you offer with open communication on Slack to the care-filled questions you ask... I was constantly amazed. I would pay five times the cost of this experience knowing now all that it has done for me."
emma f.
where do i sign?
IS THIS FOR YOU?
Atelier is collaborative by design. This isn’t done-for-you. And it’s not a self-study.
It’s just you and me—moving through your brand with clarity, curiosity, and shared momentum.
I’m not here to take over. And I’m not designing a thing. I’m here to think with you, challenge you, and help you build sharper language, stronger systems, and a truer reflection of the work you’re actually here to do.
It’s co-creative. Concierge-style. The kind of support that doesn’t just hold your vision but helps you refine it in real time.
ATELIER IS FOR YOU IF:
+ You’re high-context, self-aware, and uninterested in surface-level solutions
+ You have ideas you can feel, but struggle to articulate or execute
+ You want strategy that actually reflects how you move—not how you’re told you should
+ You’re ready to make decisions, but you want to make the aligned ones
+ You know your brand could be sharper, more aligned, and more easefully delivered
+ You want to be asked better questions, not handed a one-size-fits-all solution
If you’re ready to make brave, thoughtful, permanent-feeling shifts: I might as well welcome you to Atelier right now.
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THE RESERVATION
- 8X brand experience audits
- 2X 60 minute 1:1 coaching calls + recordings
- 24/7 Slack access for workshopping + coaching
- Unlimited reviews + in-the-moment feedback
- Personalized Notion dash
- Customized post-Atelier action plan
- The Atelier Workbook
30 min welcome call
2X 60 MIN 1:1 coaching calls + recordings
24/7 Slack access for workshopping + coaching
Unlimited reviews + in-the-moment feedback
Personalized Notion dash
Customized post-Atelier action plan
The Atelier Workbook
book it!
$2250 USD
2-6 month, no-interest payment plans available
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