Photos by Mich

Get a load of this: Michaela was the very first M+T Co. branding and web client back in 2021. Fast forward four years later, and her business had evolved to the degree that it needed a mini brand refresh (with an emphasis on messaging and positioning) and full website overhaul. 

While each and every M+T Co. brand/web is designed with longevity in mind, it stands to reason that a business (and the human behind said business!) is going to change. Not only did she earn her stripes in Minnesota's highly-competitive wedding photography industry, but Mich had also done heaps more recon into her methodology as a fine art and film photographer.

So, we got to work putting words to what had always been there: Mich's knack for making art out of real life, and her belief that the best photos bring you right back to how a moment felt. We sharpened her positioning around that intersection of artistry and honest-to-goodness human connection, then gave the website a full editorial spread overhaul to make sure the messaging, imagery, and experience were all pulling their weight.

Same Mich, WAY more fully realized.