a little something on the house!!!

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rumphius farms

The Spread

♡ brand strategy & design
♡ website copywriting
♡ web design
♡ social media template design

♡ Blog Anthology
♡ client experience mapping and creation
♡ investment guide creation

brand strategy and design
website copywriting
web design
social media template design
blog writing
client experience mapping & creation
investment guide creation

Rumphius Farms

Wedding florist / botanical poet in boston, MAssachusetts

Wedding flowers were never meant to be an afterthought, and Roxy of Rumphius Farm certainly isn’t interested in treating them like one. Rumphius Farms is for the couples who see their celebration as an experience to be designed, right down to the flowers—and we wanted the brand to carry that same conviction.

Enter: refined maximalism. I opted for a visual direction that is a little Art Deco (to nod to Roxy's Miami roots) and a little secret garden. With folk-botanical illustrations, vibrant-as-vibrant-gets colors, and playful curves, everything harkened back to Roxy being largely inspired by maximalism. The brand needed to have the polish to meet her clients’ expectations for a high-touch experience, without sanding down the colorful, down-to-earth spirit that makes Roxy herself.

The throughline? A wedding florist brand that feels as made for the moment as the celebrations it creates.

view roxy's site

as heard on Throughlines

"“There's nothing you can do for your business that I think will give you a better return than clarifying who you are, what you do, and why you do it AND having collateral that shows that to the world. I've found it just makes everything else fall into place."

roxy rodriguez

Hey hi hello very much, I'm Natascha—Brand Strategist and Designer building texture-first, hospitality-rooted brands for the leisure-inclined.

I work with creative entrepreneurs who care as much about how things feel as they do how things look, to help them build lived-in brands they actually feel connected to.

By the time we’re done working together, you won’t just understand your brand. You’ll embody it.

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